To be the e-commerce platform for Talent, where such individuals or entities can manage, enhance, market and monetize their personal or club/sport brand in a guided and supported environment.



C. Brett Harrell is a former student-athlete who has more than twenty years’ experience in sports marketing, startup, and agency roles. With a multi-disciplinary skillset and a career that has touched many leading consumer and business-to-business brands, Brett is now leading the effort to equalize economic opportunity for Talent.


The Future

UREPZ is committed to student-athletes, influencers, and creators today and of tomorrow. This promise is proven by our dedication to providing the best possible e-commerce community for Talent at the lowest possible cost of entry.