To be the self-representation and business enablement platform where individuals can manage, enhance, market and monetize their personal brand in a guided, supported and data-backed environment.


C. Brett Harrell is a former student-athlete who has more than twenty years’ experience in sports marketing, startup, and agency roles. With a multi-disciplinary skillset and a career that has touched many of the leading consumer and business-to-business brands, Brett is now leading the effort to equalize economic opportunity for student-athletes, influencers, club/sport associations and more.


The Future

UREPZ is committed to student-athletes, influencers, and creators today and of tomorrow. This commitment to the future means that UREPZ will devote a percentage of its proceeds to acquire and donate the equipment necessary for youth sports and groups, leagues, and organizations across America.