July 2, 2021

NIL DEALS ARRIVE QUICKLY AS NCAA ATHLETES FLEX NEW FINANCIAL FREEDOM

Athletes and sponsors wasted little time taking advantage. At or after midnight, a rush of people claiming to have executed the very first new deal, and less than 12 hours into the new “NIL Era,” dozens of college athletes—some big names, some lesser-known athletes—have begun making money. Regardless of the media coverage, keep your eyes on your prize. The race is not a sprint.

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