July 7, 2021


UREPZ, the full-service self-representation and business enablement platform for student-athletes’ Name, Image, Likeness (NIL) rights, Social Media influencers, emerging sports properties, and club/sports organizations has named Christian Byrd as senior vice president, partnership development. In his new role, Christian will be responsible for cultivating business relationships with sponsorship, marketing, and institutional partners.


“We are pleased to formally welcome Christian to the UREPZ family. As a seasoned executive, he brings a wealth of sports, entertainment, and collegiate athletics experience to our team.” said C. Brett Harrell, founder and CEO of UREPZ.

Byrd most recently worked for Speedway Motorsports, Incorporated, as the executive director and general manager of zMax Dragway @ Charlotte Motor Speedway and held various strategy and marketing leadership positions since 2006. Prior to, Christian was in partnership and marketing roles at GMR Marketing and NASCAR.

“I’m excited by the opportunity to create mutually beneficial partnerships; to better the lives of talent, to improve services for universities and conferences, and to offer effective marketing assets for corporate partners.” said Christian Byrd. “We look forward to exceeding service expectations.”

UREPZ serves talent, businesses interested in hiring talent, and educational institutions. The platform serves as a marketplace talent and business to meet, contract, and transmit payments. Educational institutions can access data for compliance and business intelligence needs.